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THE HIGHLIGHT — KING OF VIOLENCE™
Game plan:
Get hit. Hit harder. See what happens.
This one’s inspired by Justin “The Highlight” Gaethje—aka the human version of “let’s just make this a problem immediately.”
No point fighting.
No conserving energy.
Just 15 minutes of terrible decisions… back to back.
Built for:
- People who think defense is more of a suggestion
- Anyone who’s said “I’ll just stand and trade” like it ends well
- Fans of chaos, leg kicks, and life-altering consequences
Details:
- Printed on Heavyweight 100% Cotton — survives longer than most game plans
- Signature KOV x Highlight energy — loud, violent, unforgettable
- Durable enough for training, lifting, and absolutely ignoring strategy
Strategy Tip:
If everything hurts…
you’re doing it right.
Welcome to the highlight reel.
Care & Maintenance
Keep your gear fight-ready.
Every piece in our collection is built for performance and made to last — but true warriors know that maintenance matters. Wash gently, air dry, and store with care to keep your apparel in peak condition. Follow the care instructions on each item to preserve the comfort, strength, and style that define our brand. Train hard. Keep your gear harder.
Size & Fit
Engineered for movement. Designed for confidence.
Our apparel is crafted to fit true to size with an athletic silhouette that moves with you — in the gym, in the cage, or on the street. Choose your regular size for a standard fit, or size up for a more relaxed feel. Every piece is designed to complement your form and fuel your performance.
Select your Hero
THE ICEMAN
THE ICEMAN
